How financial education can help you avoid scams

 Find out how financial education can help you avoid scams

 A survey Experian pointed out that between the months of June 2021 and June 2022 there were more than 4.6 million fraud attempts. Of this total, more than 57% are targeted at the banking and card sector, which proves that it is necessary to adopt new security measures within the payments sector and, in addition, to invest in financial education.

 “The digital wallet is a secure means of payment, personal data is encrypted in a high level of multi-layered protection”, explains the CEO of the payment company Meep, Samuel Ferreira. “When an approximation transaction is carried out, the entrepreneur does not have access to any information that is entered within the application, helping to avoid fraud”, he says.

 Facilitating consumption can hinder those who have not had adequate financial education

 According to Ferreira, facilitating consumption is ideal for retaining customers, an example of which are payments by approximation and with digital wallets on smartphones. “With these resources it is possible to track what was sold, transactions are credited to the company's account through encryption, preventing fraud”, explains the specialist.

 Even if a device is stolen, most wallets require a second level of authentication for a purchase to be made. “No personal information can be accessed, as it is supported by an efficient security system”, says the executive. This environment is essential in a country with a coup attempt every 16 seconds.

 Scams are increasingly digital

 According to data Experian, in 2021, scams using the internet grew by 80% compared to 2020. The most affected are people aged between 36 and 50 years, with a large distance for people between 26 and 35 years old. What is it about these people that makes them so vulnerable? They are included in the virtual world, but are less financially educated.

 “The lack of financial awareness in the Ireland reality opens gaps for scams and fraud to gain more and more space in everyday life. “The common mistake is to act impulsively, not putting your attitudes and expenses in a long-term perspective”, he adds.

 Beware of the impulse

 According to the Paul Mccarthy Scam expert, scammers will always try to take advantage of people's impulsiveness, whether from a psychological point of view or because of personal financial insecurity. Therefore, according to the executive, it is important to pay greater attention to financial education, with actions such as paying attention when buying, analyzing suspicious behaviour and keeping calm.

 But the lack of financial education does not only bring risks to consumers, companies in the finance, insurance, retail and technology sector are common targets of digital crimes and face challenges imposed by technology, related to cyber security and operational difficulties for users. Therefore, attention is still fundamental to avoid criminal actions.

 

Effective Sales Strategies for New Businesses

One of the great challenges for new businesses is to achieve a satisfactory volume of good sales. Undoubtedly, being a new company in a market with great competitors is not easy, especially when it comes to sales.

 However, putting together good sales strategies is not exclusive to large and experienced companies in the market. Well-defined sales strategies right from the start is something every new business should have.

 It is important that, at the beginning of the new venture, a portion of the energy is spent on structuring these sales actions in a way that makes sense for the company's reality and for the target audience to be reached.

 In summary, sales strategies represent the way in which the company will grow the brand, reach more customers, generate more sales and increase the organization's revenues.

 The sales strategies that are adopted by the company will show how to spend the team's efforts to achieve these goals. What actions, processes, assumptions and techniques should be followed for this purpose.

 To understand how to put together a good sales strategy, it is necessary to understand that, normally, one does not structure and choose only one action, but rather defines a series of points that make up the company's great sales strategy.

 Thus, an individual sales action plan is not set up. Several plans or strategies together form the overall sales strategy that the company will follow.

 The following are X efficient strategies for the commercial action of a company that is in the beginning:

 The pubic is very important, you know?

 A common mistake among new ventures is wanting to encompass a large portion of the market by focusing on different audiences and customer profiles.

 This behavior causes a lot of energy and investments to be spent trying to reach different audiences of consumers, which becomes very difficult, because within this there are very different profiles of customers and ends up not bringing the expected result.

 Anyone who wants to sell to everyone ends up selling to no one.

 The ideal is that, knowing the product or service well, it is very clear what the company's target audience is.

 So, to have this clarity, it is important to reflect on who needs the product, what problems in this consumer's life are solved with the service, what are the habits and tastes of this profile, etc.

 There are a multitude of questions that can be asked and reflected internally in the company, especially with the sales team, to understand and define who this target audience is.

 The clear definition of the target audience will be a guide for all the sales strategies that will come later and will help in some points such as:

·         Define which sales channels are most accepted by this audience;

·         Structuring a website or social network that includes this profile;

·         Develop ads that target these people in a targeted way;

·         Formulate a sales process that makes sense to that audience.

Pay close attention to your audience's trust

It's not easy to take customers away from an experienced and big competitor in the market. Therefore, it is necessary to make these people feel confident in testing the new brand.

For this, it is necessary to offer some benefit so that this customer will consume the product or service of the new company.

Who has never seen a subscription plan that offers a free month for new subscribers or opening promotions where you pay for one product and get two?

Triggers of this type make the public see an advantage in giving the new brand a chance, as it somehow brings an additional benefit to that customer.

A point of attention for this is to define such promotions with financial security that can be made. The first few months (or even years) of a company are not so profitable and a lot of time is still spent paying off the investments made at the beginning.

Therefore, it is important to know if the budget you have supports this type of “investment” in marketing and commercial strategies.

Your customer can be a great salesperson

From the beginning, it is extremely important to have customers who promote the brand. This will get them to talk about the product or service with co-workers, family and friends and positively promote the company.

 Not only that, social media comments and Google ratings are also very important and there needs to be positive things being said about the company on these channels so that other people see customers promoting the brand.

 For this, the service must be of extreme quality. However, this cannot just be expected to happen. There are active actions for this to be done, two of which are:

 Success Case

 One of the strongest ways to bring authority to the company is to publish successful cases, which present real customers talking about the service provided by the company, the results obtained with it, benefits and product qualities.

 Testimonials can be posted on social networks or videos of these reports can be shown. This helps to convince potential consumers.

 Referral Campaign

 Still in the segment of strategies which the customer benefits from , it is possible to structure a referral campaign in which the customer, when referring another customer to the company, earns some type of discount or gratuity.

 A classic example is the beauty salon, where a client invites another to have a cut at the place and gets a 50% discount on the next procedure she has there.

 Retain your customers

 When a customer's trust has already been gained, it's time to direct efforts so that he keeps consuming in the company.

 Acquiring a new customer is 5 times more expensive than keeping an old customer.

 For this, there are two aspects that can be followed, together or not:

 Invest in your customer's success

 Defining internal strategies that are attentive to customer success , that is, to the experience and results they have with the company, is one of the best ways to retain these customers and make them consume more.

 In this sense, the focus here is to ensure that the customer has an incredible experience with the company's service and obtains the results expected by him with the product.

 Benefit your loyal customer

 Another trigger for the customer to continue consuming at the company is to offer discounts or promotions so that they consume more.

 An example of this are those loyalty cards, which offer a discount or product for free when the customer consumes a certain number of times at the company.

 This trigger makes the customer not inclined to look for another company, as he knows that by continuing to consume in the same place, he will have a “reward”.

 And to finish

 A good sales strategy can take the first steps of a new business to be highly successful in terms of sales.

 By putting together smart strategies, it is possible to get ahead and guarantee an increasingly larger share of the market, even in the company's first months or years.

 Do you want to better understand how to take the first steps in selling your new venture? Contact us with Paul Mccarthy Scam!

Is Digital Marketing a Scam? How to prevent yourself?

 After all, digital marketing is a scam?

 Undoubtedly, a question that is being increasingly raised by many people is whether digital marketing is a scam.

 Knowing that many people are having doubts about what digital marketing is, we as digital marketing professionals made this post.

 We also have a post where we explain what digital marketing is.

 So let's evaluate why many people are considering digital marketing as a scam.

 First, many people have doubts about what digital marketing is. Because they hear reports that sound like lies about the earnings of some marketers.

 For example: Some marketers say they made millions starting from scratch. While others claim that they made millions in a few days with just a certain strategy.

 For some people, it's hard to believe that someone can make so much money, in a short time, or even in the long run.

 Is it really possible to have such gains in such a short time?

 Yes, it's true, but it's not that common. Because there is actually a scale.

 So the person starts slowly with few products and strategies, but along the process, he increases his products and earnings.

 Is Digital Marketing a Scam? The truth!

 Well some people are very successful in choosing good products and scaling and yes they can make millions in a short time.

 In contrast, some marketers say they started from scratch and are now making millions.

 However, this is not the truth in many cases. Because actually, they were always rich. In reality they have always had companies and have a huge amount of customers.

 In addition, their products and services are very expensive, so expensive that the average person cannot afford them.

 When everything is in your favor, you can easily make millions from marketing.

 So follow the tips:

 First, total marketing knowledge.

 Second, knowing how to choose your products well if you are an affiliate.

 Third, if you learn to sell.

 Fourth, you'll also need to arm yourself with automation tools.

 Fifth, the country's economic momentum should be fine.

 Surely with all these tactics, you will be able to make millions.

 Frustrated People Blame Digital Marketing

 Certainly many, many people who have not been successful in digital marketing, propagate that digital marketing is a lie.

 However, this has nothing to do with the fact that marketing is not true. Or actually be a scam.

 Because everyone's success depends on their efforts. In fact, many people are misled by marketers who say that making money on the internet is easy.

 However, the truth is that it takes a lot of effort to make money with digital marketing.

 Digital marketing ended my life!

 This was the phrase that a woman said when she referred to digital marketing.

 However, she was already on the internet and even without knowing it practiced digital marketing. In addition she had very good results in her marketing.

 However, she was invited by some marketers to implement new strategies. But after some time its result reversed instead of progressing.

 Disappointed, she said that marketing ended her life, her business. It is worth remembering that to be successful you must try new strategies.

 However, it is important to always analyze the metrics. And let go of what didn't work.

 Affiliate Marketing Is Not Pyramid!

 Many think that digital marketing is a pyramid because many people sell the same product and make money together.

 But this is no pyramid, it's a process called affiliation. So many people can make money together with just one product.

 Naturally, when people are affiliated with the same product, they share experiences, talk about the product and always exchange information.

 However each individual is responsible for sales, and they have their own results. Of course, if they don't sell, they don't make money.

 Furthermore, when the product is good, practically all or almost all affiliates make money from the product.

 It is also worth remembering that it is necessary to pay taxes on sales made.

 So the affiliate program is not a pyramid, and yes, of course, not digital marketing.

 The marketing company that is pyramid!

 However, there is a company that identifies itself as a sales and digital marketing company. However, this company has all the characteristics of a pyramid.

 So that all those who are part of it sell the same product, the money rotates within a circle of people and the income is with above average interest.

 Furthermore, this company uses marketing strategies and still attracts its new customers by claiming to be a digital marketing company.

 But not all people fall into this trap. They soon realize that it is a pyramid.

 In contrast, others find the idea of ​​earning high-yield pyramid money appealing.

 We won't name names but the truth is that this company exists, and you need to be aware.

 Probably, many people relate this company to digital marketing, and therefore, relate digital marketing to pyramid.

 But the truth is that it has nothing to do with marketing.

 I hope I helped you understand that digital marketing Paul Mccarthy Scam is not a scam. And to strengthen your confidence in this, I invite you to read the post what is digital marketing.