Effective Sales Strategies for New Businesses

One of the great challenges for new businesses is to achieve a satisfactory volume of good sales. Undoubtedly, being a new company in a market with great competitors is not easy, especially when it comes to sales.

 However, putting together good sales strategies is not exclusive to large and experienced companies in the market. Well-defined sales strategies right from the start is something every new business should have.

 It is important that, at the beginning of the new venture, a portion of the energy is spent on structuring these sales actions in a way that makes sense for the company's reality and for the target audience to be reached.

 In summary, sales strategies represent the way in which the company will grow the brand, reach more customers, generate more sales and increase the organization's revenues.

 The sales strategies that are adopted by the company will show how to spend the team's efforts to achieve these goals. What actions, processes, assumptions and techniques should be followed for this purpose.

 To understand how to put together a good sales strategy, it is necessary to understand that, normally, one does not structure and choose only one action, but rather defines a series of points that make up the company's great sales strategy.

 Thus, an individual sales action plan is not set up. Several plans or strategies together form the overall sales strategy that the company will follow.

 The following are X efficient strategies for the commercial action of a company that is in the beginning:

 The pubic is very important, you know?

 A common mistake among new ventures is wanting to encompass a large portion of the market by focusing on different audiences and customer profiles.

 This behavior causes a lot of energy and investments to be spent trying to reach different audiences of consumers, which becomes very difficult, because within this there are very different profiles of customers and ends up not bringing the expected result.

 Anyone who wants to sell to everyone ends up selling to no one.

 The ideal is that, knowing the product or service well, it is very clear what the company's target audience is.

 So, to have this clarity, it is important to reflect on who needs the product, what problems in this consumer's life are solved with the service, what are the habits and tastes of this profile, etc.

 There are a multitude of questions that can be asked and reflected internally in the company, especially with the sales team, to understand and define who this target audience is.

 The clear definition of the target audience will be a guide for all the sales strategies that will come later and will help in some points such as:

·         Define which sales channels are most accepted by this audience;

·         Structuring a website or social network that includes this profile;

·         Develop ads that target these people in a targeted way;

·         Formulate a sales process that makes sense to that audience.

Pay close attention to your audience's trust

It's not easy to take customers away from an experienced and big competitor in the market. Therefore, it is necessary to make these people feel confident in testing the new brand.

For this, it is necessary to offer some benefit so that this customer will consume the product or service of the new company.

Who has never seen a subscription plan that offers a free month for new subscribers or opening promotions where you pay for one product and get two?

Triggers of this type make the public see an advantage in giving the new brand a chance, as it somehow brings an additional benefit to that customer.

A point of attention for this is to define such promotions with financial security that can be made. The first few months (or even years) of a company are not so profitable and a lot of time is still spent paying off the investments made at the beginning.

Therefore, it is important to know if the budget you have supports this type of “investment” in marketing and commercial strategies.

Your customer can be a great salesperson

From the beginning, it is extremely important to have customers who promote the brand. This will get them to talk about the product or service with co-workers, family and friends and positively promote the company.

 Not only that, social media comments and Google ratings are also very important and there needs to be positive things being said about the company on these channels so that other people see customers promoting the brand.

 For this, the service must be of extreme quality. However, this cannot just be expected to happen. There are active actions for this to be done, two of which are:

 Success Case

 One of the strongest ways to bring authority to the company is to publish successful cases, which present real customers talking about the service provided by the company, the results obtained with it, benefits and product qualities.

 Testimonials can be posted on social networks or videos of these reports can be shown. This helps to convince potential consumers.

 Referral Campaign

 Still in the segment of strategies which the customer benefits from , it is possible to structure a referral campaign in which the customer, when referring another customer to the company, earns some type of discount or gratuity.

 A classic example is the beauty salon, where a client invites another to have a cut at the place and gets a 50% discount on the next procedure she has there.

 Retain your customers

 When a customer's trust has already been gained, it's time to direct efforts so that he keeps consuming in the company.

 Acquiring a new customer is 5 times more expensive than keeping an old customer.

 For this, there are two aspects that can be followed, together or not:

 Invest in your customer's success

 Defining internal strategies that are attentive to customer success , that is, to the experience and results they have with the company, is one of the best ways to retain these customers and make them consume more.

 In this sense, the focus here is to ensure that the customer has an incredible experience with the company's service and obtains the results expected by him with the product.

 Benefit your loyal customer

 Another trigger for the customer to continue consuming at the company is to offer discounts or promotions so that they consume more.

 An example of this are those loyalty cards, which offer a discount or product for free when the customer consumes a certain number of times at the company.

 This trigger makes the customer not inclined to look for another company, as he knows that by continuing to consume in the same place, he will have a “reward”.

 And to finish

 A good sales strategy can take the first steps of a new business to be highly successful in terms of sales.

 By putting together smart strategies, it is possible to get ahead and guarantee an increasingly larger share of the market, even in the company's first months or years.

 Do you want to better understand how to take the first steps in selling your new venture? Contact us with Paul Mccarthy Scam!