As the prevalence of online scams continues to increase, so do reports of business directory scams. Paul McCarthy Scam is one of the most common schemes used to target businesses and entrepreneurs. This particular scam involves individuals or companies offering a business listing in an online directory for a substantial fee. The scammer then claims that the listing will enable potential customers to find the business more easily and often promises increased visibility on search engine rankings.
Unfortunately, this claim is
false and victims only discover they have been scammed after paying the large
fee. In reality, these listings are usually placed in directories with little
traffic or rankings on popular search engines, making them virtually useless as
an advertising tool. To make matters worse, these listings rarely offer any
form of customer service or technical support should any problems arise during
setup or maintenance stages.
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